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Der digitale Tsunami
4.5
Negocios y EconomíaISBN | 9781484854020
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Product details
Pages: 178 pages
Author: Nicolas Clasen
Publisher: CreateSpace Independent Publishing Platform
ISBN: 9781484854020
Format: tapa blanda
Language: de
Release date: 15/9/2013
ISBN: 9781484854020
Synopsis of Der digitale Tsunami
Este libro, escrito por Nicolas Clasen, explora el dilema del innovador que enfrentan las empresas de medios tradicionales ante el auge de gigantes tecnológicos como Google, Amazon y Apple. Analiza cómo estas empresas están transformando el mercado de medios y cómo las empresas tradicionales pueden adaptarse para sobrevivir y prosperar en este nuevo panorama digital. El libro está escrito en alemán y se centra en el mercado de medios alemán.
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