by Toni Segarra · Espasa · tapa blanda · ISBN 9788467030846
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In 'Desde el otro lado del escaparate', Toni Segarra, considered the best Spanish advertising creative of the 20th century, shares his thoughts, concerns, and strokes of genius. This book reveals how advertising moves the world, showcasing famous advertising campaigns such as those of BMW ('Do you like driving?') and Carefree ('You'll feel clean, you'll feel good'). A look inside the mind of an exceptional publicist.
