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Second life
Desde el otro lado del escaparate
by Toni Segarra · Espasa · tapa blanda · 224 pages
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Pages: 224 pagesAuthor: Toni SegarraPublisher: EspasaFormat: tapa blandaLanguage: es-ESRelease date: 12/5/2009ISBN: ISBN 9788467030846
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Synopsis of Desde el otro lado del escaparate
En 'Desde el otro lado del escaparate', Toni Segarra, considerado el mejor creativo publicitario español del siglo XX, comparte sus pensamientos, inquietudes y genialidades. Este libro revela cómo la publicidad mueve al mundo, mostrando campañas publicitarias tan famosas como las de BMW ('¿Te gusta conducir?') y Carefree ('Te sentirás limpia, te sentirás bien'). Una mirada al interior de la mente de un publicista excepcional.
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