by Celina Berlage · GRIN Verlag · tapa blanda · ISBN 9783389092620
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«Die Wahrnehmung von Marken in den sozialen Medien insbesondere auf Instagram» is the study by Celina Berlage, published by GRIN Verlag in paperback.
The work compares the perception of Adidas and Nike on Instagram and analyzes their brand strategies, communication and evaluation using the Brand Key and CBBE models, as well as Schmitt's emotion matrix. It examines Instagram as a marketing tool and the touchpoints that influence customer loyalty.
Academic study (Studienarbeit) from 2023 at the Brand Academy Hamburg, graded 1.7, published on November 25, 2024; 24 pages in German.
For students and communication and marketing professionals interested in brand analysis on social media, with cases of Adidas and Nike.
