by A Hervas Exojo, Ana María Hervás Exojo, Áurea Campo Varela, Mª Teresa Revilla Rivas · McGraw-Hill Interamericana de España S.L. · tapa dura · ISBN 9788448624385
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This book, 'Dinamización del punto de venta', is a comprehensive guide to understanding and applying effective strategies in the field of commerce and marketing. Aimed at middle-grade students, the text covers everything from commercial distribution to merchandising techniques, sales promotions, and advertising at the point of sale. With a practical approach, the book provides the necessary tools to analyze and optimize marketing actions in the commercial environment.
