by Cheryl Dangel Cullen · GUSTAVO GILI EDITORIAL · tapa blanda · ISBN 9788425219641
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«Diseño Corporativo: Pasos para Conseguir el Mejor Diseño» is the corporate design guide by Cheryl Dangel Cullen, published by Gustavo Gili in paperback.
Analyses more than twenty corporate identity design projects that succeeded and the factors explaining their effectiveness from the consumer, content, and designer perspectives. It sets out step by step how to create a visual identity.
Published in 2004 by Editorial Gustavo Gili; 160 pages in Spanish, translated by Mela Dávila Freire.
Reference work for professionals and students of graphic design, visual communication, and brand image creation.
