by Alan Swann · Editorial Gustavo Gili · tapa blanda · ISBN 9788425214899
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«Diseño y Marketing» is the design and marketing manual by Alan Swann, published by Editorial Gustavo Gili in paperback (144 pages, in Spanish).
Alan Swann, commercial designer and teacher, explains the fundamentals of graphic design applied to marketing: packaging, brand identity and layout of advertising pieces. The work draws on visual examples of consumer products and their logos, such as Tide, Quati and Trendy, to show how commercial imagery communicates and sells.
Published in October 1992, it is part of the «Manuales de Diseño» collection from Editorial Gustavo Gili; paperback edition of 144 pages in Spanish.
Aimed at students and professionals of graphic design, advertising and marketing: a practical introduction to visual communication.
musical character in the musical My Favorite Year by Stephen Flaherty
