by Claude Bonnange, Chantal Thomas · libro de bolsillo · ISBN 9782020128520
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«Don Juan ou Pavlov» is the essay on advertising communication by Claude Bonnange and Chantal Thomas, published by Seuil in paperback in French.
The essay addresses advertising communication. Its title establishes a contrast between two references, Don Juan and Pavlov, which serves as a starting point for analyzing the mechanisms of advertising discourse and its persuasive power.
Published in 1991, it belongs to the Points Essais collection (no. 218), under the Points/Seuil imprint. It is a French-language edition in paperback format.
For readers interested in advertising, communication and cultural analysis, especially those seeking short essays.
Chantal Thomas is a French writer and historian. Her 2002 book, Farewell, My Queen, won the Prix Femina and was adapted into a 2012 film starring Diane Kruger and Léa Seydoux.
