El animal social

Synopsis of El animal social

«El animal social» is the essay by David Brooks, published by B (Ediciones B) in paperback (528 pages, in Spanish).

David Brooks narrates the lives of Harold and Erica to explain how personality, love, and achievement are formed. Drawing on recent brain research, Brooks shows that the unconscious mind —emotions, intuitions, desires, genetic predisposition, and social norms— weighs more than reason in the decisions that shape character and success.

This essay was published on January 18, 2012, in the «No ficción» collection by Ediciones B, as a Spanish translation of the original English work.

Aimed at non-fiction readers interested in cognitive psychology, sociology, and human behavior.