by Steve Blank, Bob Dorf · Booket · tapa blanda · ISBN 9788498754223
VAT included
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«El manual del emprendedor» is the practical guide by Steve Blank and Bob Dorf, published by Booket in paperback (640 pages, in Spanish).
Reference manual for anyone wanting to launch a successful company. It explains step by step the customer development methodology and its fourteen principles, from discovery to business model validation, with methods to check whether orders or users are obtained and checklists to track progress at each stage.
Published in February 2016, with a prologue by José Antonio de Miguel and Javier García Álvarez and a preface by Alberto Peralta.
Aimed at entrepreneurs who want to start a business and also at those seeking to consolidate or expand a company.
