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El Ministerio del Sentido Común
by Martin Lindstrom · Deusto · tapa blanda · 224 pages
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Pages: 224 pagesAuthor: Martin LindstromPublisher: DeustoFormat: tapa blandaLanguage: es-ESRelease date: 29/9/2021ISBN: ISBN 9788423432806
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Synopsis of El Ministerio del Sentido Común
En 'El Ministerio del Sentido Común', Martin Lindstrom ofrece una guía práctica y entretenida para recuperar la lógica y la cordura en el entorno empresarial. A través de ejemplos reales y un plan ingenioso, Lindstrom propone reducir reuniones innecesarias, trámites burocráticos y presentaciones ineficaces. Este libro es una lectura esencial para directivos, profesionales y cualquier persona que desee mejorar su calidad de vida en el trabajo, eliminando la burocracia y recuperando el sentido común en las organizaciones. El autor combina ejemplos reales de fracasos empresariales con soluciones prácticas para devolver la lógica a las empresas. Lindstrom nos invita a reflexionar sobre cómo las compañías pueden perder de vista su objetivo y cultura debido a problemas internos y trámites burocráticos, afectando negativamente a los empleados y su capacidad de empatía. Este libro ofrece una hoja de ruta para recuperar el sentido común en el ámbito laboral y personal.
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About the author
Martin Lindstrom
Martin Lindstrom (Lindstrøm) is a Danish author and Time magazine Influential 100 Honoree. He has written eight books including Small Data: The Tiny Clues that Uncover Huge Trends, Buyology – Truth and Lies About Why We Buy, Brandwashed – Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, his first title written for consumers, for which Lindstrom conducted a $3 million word-of-mouth marketing experiment, and 2021 released The Ministry of Common Sense. Brandwashed was inspired by the 2009 film, The Joneses – to study the effects of social influence on purchasing decisions.
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