Generación de modelos de negocio

Synopsis of Generación de modelos de negocio

«Generación de modelos de negocio» is the business innovation manual by Alexander Osterwalder and Yves Pigneur, in paperback (288 pages, in Spanish).

The book analyzes the new disruptive business models that are transforming markets and explains how to design and implement them with simple tools. It presents the techniques and models used by leading companies and proposes a practical, visual and schematic guide to create, understand and improve business models, with examples and exercises.

The Spanish translation is by Lara Vázquez Cao; the original English title is «Business Model Generation». 470 strategists from 45 countries collaborated, plus 18 Latin American experts in the Spanish version.

It is aimed at entrepreneurs, managers and innovation professionals seeking to design or renew business models.