by Malcolm Gladwell · DEBOLSILLO · tapa blanda · ISBN 9788466342445
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"The Tipping Point: How Little Things Can Make a Big Difference" by Malcolm Gladwell explores how ideas, trends, and social behaviors spread like epidemics. Gladwell analyzes success and failure cases to identify the key factors that influence virality, such as the law of the few, the stickiness factor, and the power of context. Through fascinating examples and accessible prose, the author offers an innovative perspective on how to understand and harness the power of social contagion in various fields, from marketing to public health. This Debolsillo edition presents the complete text in Spanish.
Malcolm Timothy Gladwell is a British-Canadian journalist, author, and public speaker. He has been a staff writer for The New Yorker since 1996. He has published eight books. He is also the host of the podcast Revisionist History and co-founder of the podcast company Pushkin Industries.
