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by AVA Publishing, Mark Tungate · Thames & Hudson · tapa dura · 384 pages
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Este libro, 'Epica Fifteen: Europe's Best Advertising 2001/2', presenta una colección de anuncios publicitarios innovadores y creativos de Europa. Incluye más de 500 ejemplos de publicidad impresa, sitios web, marketing directo y diseño de packaging, seleccionados por periodistas de 30 revistas líderes. El libro destaca el talento creativo europeo en publicidad y diseño, mostrando enfoques innovadores para hacer que los productos sean irresistibles para los consumidores.
Mark Tungate is a British writer based in Paris, France. He is the author of Media Monoliths: How Media Brands Thrive and Survive (2004), Fashion Brands: Branding Style From Armani to Zara, Adland: A Global History of Advertising, Branded Male: Marketing to Men (2008), Luxury World: The Past, Present and Future of Luxury Brands (2009), Branded Beauty: How Marketing Changed the Way We Look (2011), and The Escape Industry: How Iconic and Innovative Brands Built the Travel Business (2017), all published by Kogan Page. Tungate also collaborated with Renzo Rosso, the founder of clothing company Diesel S.p.A., on the book Fifty, about Rosso's life and the Diesel brand. The graphic design was by Barcelona-based creative collective Vasava.
