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Es cosa de hombres
by Vicente Fernández de Bobadilla · Algaida Editores · tapa blanda · 288 pages
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Pages: 288 pagesAuthor: Vicente Fernández de BobadillaPublisher: Algaida EditoresFormat: tapa blandaLanguage: es-ESRelease date: 15/10/2007ISBN: ISBN 9788476479056
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Synopsis of Es cosa de hombres
Este libro de Vicente Fernández de Bobadilla analiza la visión de la mujer en la publicidad de la España franquista entre 1939 y 1975. Examina cómo el machismo imperante en la sociedad de la época influyó en la representación de la mujer en los anuncios, limitándola a roles domésticos y productos específicos para su sexo. A través de un recorrido por la publicidad y la televisión en blanco y negro de aquellos años, el autor muestra cómo la subordinación de la mujer al varón se evidenciaba en los anuncios de electrodomésticos, alcohol, tabaco y otros productos, ofreciendo una perspectiva crítica sobre una época y una forma de pensar que se espera superar.
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