by Brian Tracy · Ediciones Paidós · tapa blanda · ISBN 9788449303883
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This book by Brian Tracy explores the most effective strategies in the world of sales. It focuses on developing a psychological power over the competition, using proven principles and mental laws. The author explains how to overcome one's own and the client's psychological barriers, fostering perseverance and a deep understanding of the client's needs. The book highlights the importance of continuous training, self-confidence, and differentiation in the client's mind, offering practical techniques for sales presentations, referrals, and time management.
