by Mark Pendergrast · Scribner Paper Fiction · tapa blanda · ISBN 9780020360353
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«For God, Country and Coca-Cola» is the historical essay by Mark Pendergrast, published by Scribner Paper Fiction in paperback (576 pages, in English).
Unauthorized history of Coca-Cola and the company that makes it, from its origins as a patented soft drink to becoming an icon of American capitalism. Pendergrast documents the company's growth, the family disputes and the shady dealings that surrounded it, and dismantles the brand's founding myths.
The work was originally published in 1993; this edition is from 1994. It includes bibliographic references and an index, and its cover announces Coca-Cola's original secret formula.
For readers interested in US business history, consumer capitalism and the cultural phenomenon of big brands.
