by William J. Stanton, Michael J. Etzel, Bruce J. Walker · McGRAW-HILL · tapa blanda · ISBN 9789686046496
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This book, 'Fundamentals of Marketing', is an essential work for students and marketing professionals. Written by William J. Stanton, Michael J. Etzel, and Bruce J. Walker, it offers a comprehensive view of marketing principles and practices. This edition, published by McGraw-Hill, provides an in-depth analysis of key concepts, with practical examples and relevant case studies. Ideal for understanding the strategies and tactics needed to succeed in the world of marketing.
