by Jorge Valdano · CONECTA · tapa blanda · ISBN 9788416029648
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In "Fútbol: El juego infinito", Jorge Valdano analyzes how football has adapted to globalization, transforming into a global business that exploits emotion and needs heroes. Valdano examines the roles of coaches, players, and fans in this new reality, showing how the game has evolved and how fans have become customers. This book offers a deep insight into football as a social and economic phenomenon in the 21st century.
Jorge Alberto Francisco Valdano Castellanos is an Argentine former football player, coach, and the former general manager of Real Madrid. He is currently working as a commentator for beIN Sports. Nicknamed "The Philosopher of Football", he played as a forward.
