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Global Marketing
by Svend Hollensen · Pearson Education Limited · tapa blanda · 760 pages
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Pages: 760 pagesAuthor: Svend HollensenPublisher: Pearson Education LimitedFormat: tapa blandaLanguage: enRelease date: 13/5/2004ISBN: ISBN 9780273678397
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El marketing en redes sociales: un enfoque práctico
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Global Marketing: A Decision-Oriented Approach
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Synopsis of Global Marketing
Global Marketing: A Decision-Oriented Approach es un libro de Svend Hollensen que ofrece un enfoque práctico y completo del marketing internacional. Esta tercera edición proporciona un análisis detallado de los conceptos clave, las estrategias y las herramientas necesarias para tener éxito en los mercados globales. El libro incluye estudios de casos, ejemplos y ejercicios que ayudan a los lectores a aplicar los conocimientos teóricos a situaciones reales. Es una guía esencial para estudiantes y profesionales del marketing que buscan comprender y dominar los desafíos del entorno empresarial global.
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