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Going Global: Four Entrepreneurs Map the New World Marketplace
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Negocios y EconomíaISBN | 9780670863082
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Product details
Pages: 117 pages
Author: William C. Taylor, Alan M. Webber
Publisher: Viking
ISBN: 9780670863082
Format: tapa dura
Language: en
Release date: 25/7/1996
ISBN: 9780670863082
Synopsis of Going Global: Four Entrepreneurs Map the New World Marketplace
En 'Going Global', William C. Taylor y Alan M. Webber exploran cómo cuatro emprendedores innovadores están navegando el nuevo mercado mundial. A través de entrevistas con líderes empresariales como David Whitwam, CEO de Whirlpool, y Barbara Kux de Nestlé, el libro revela las estrategias y visiones necesarias para tener éxito en una economía global en constante cambio. Los autores comparan la apertura de la 'nueva economía' con el descubrimiento del Nuevo Mundo, identificando roles clave como el capitán (líder visionario), el cartógrafo (historiador y planificador), el primer oficial (gerente práctico) y el financiero (asesor con acceso a capital).
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About the author
William Cooke Taylor
William Cooke Taylor (1800–1849) was an Irish writer, known as a journalist, historian and Anti-Corn Law propagandist.
1800–1849112 titles published
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