by William C. Taylor, Alan M. Webber · Viking · tapa dura · ISBN 9780670863082
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«Going Global: Four Entrepreneurs Map the New World Marketplace» is the business essay by William C. Taylor and Alan M. Webber, in hardcover.
The book analyzes the new world market through interviews with four innovative entrepreneurs, including David Whitwam (Whirlpool) and Barbara Kux (Nestlé). It compares the opening of the new economy with the discovery of the New World and proposes managerial roles such as captain, cartographer, first officer and financier.
The volume has 117 pages in English and was published by Viking in July 1996.
For managers, entrepreneurs and professionals interested in business strategy and international business.
William Cooke Taylor (1800–1849) was an Irish writer, known as a journalist, historian and Anti-Corn Law propagandist.
