by José Julio Martínez, Iñaki Gorostiza, Asier Barainca · Tapa blanda · ISBN 9788485084234
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This book, titled 'Google Tag Manager. Measure and Conquer', is a practical guide on using Google Tag Manager. Written by José Julio Martínez, Iñaki Gorostiza, and Asier Barainca, with a foreword by Simo Ahava, this book is an essential tool for those looking to optimize their digital marketing strategy and web analytics. Published by Egda, the book offers a clear and concise view of how to implement and manage tracking tags to improve the measurement and performance of online campaigns.
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