by Paul Hawken · Simon & Schuster · tapa blanda · ISBN 9780671671648
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«Growing a Business» is Paul Hawken's essay on entrepreneurship, published by Simon & Schuster in hardcover (256 pages, in English).
The book argues that entrepreneurship does not depend on degrees, training, or money, but on the person themselves: a successful business expresses something genuine and inimitable about its creator. With cases like Patagonia and Ben & Jerry's, it dismantles the myth of the reckless entrepreneur: the goal is not to take risks, but to get things done.
The author founded Erewhon, a natural foods distributor, and Smith & Hawken, a garden tools company.
For entrepreneurs and small business owners who want a personal and reflective view on creating and growing a business.
Paul Gerard Hawken is an American environmentalist, entrepreneur, author, economist, and activist.
