by Joan Fontcuberta · tapa blanda · ISBN 9788482370873
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In 'Hora Cero', Joan Fontcuberta Vernet narrates in first person the story of one of the founders of the prestigious agency DANIS, exploring his struggle to professionalize and dignify advertising before the businessman and the institutions. The book examines the political tensions of the Franco regime, censorship, research in advertising, and the need to control the dissemination of the media. In addition, it addresses the irruption of television as a new means of communication, democracy and the first political campaign, as well as the creation of the concept of public relations. This book offers a vision of advertising in Spain from the 50s to the present, narrating the most important changes in mentality of the twentieth century.
