by Jeffrey J. Fox · Hachette USA · tapa dura · ISBN 9780786865956
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«How to Become a Rainmaker» is the sales manual by Jeffrey J. Fox, published by Hachette USA in hardcover (192 pages, in English).
It explains what a rainmaker is, the salesperson capable of generating business and attracting clients, and summarizes practical rules to achieve this. With brief chapters, it addresses how to present offers, overcome rejections and build buyer loyalty in any sector. It includes tactics such as showing the money or selling on Friday afternoons.
The subtitle of the work is «The Rules for Getting and Keeping Customers and Clients»; the cover indicates that it is a revised and updated edition.
Aimed at sales professionals, managers and entrepreneurs seeking to improve their ability to attract and retain clients.
