by Peter Skarzynski, Rowan Gibson · Harvard Business Review Press · tapa dura · ISBN 9781422102510
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In 'Innovation to the Core', Peter Skarzynski and Rowan Gibson offer a guide to transform innovation into a core competency of the company. Based on examples from companies such as GE, Procter & Gamble, Nokia, and IBM, they provide practical tools to mobilize the imagination of employees, customers, and business partners, improving the organization's capacity for innovation. This book is a definitive guide to integrate innovation into the core of any company.
