by Vern Terpstra, Ravi Sarathy · Thomson Learning · tapa dura · ISBN 9780030327674
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«International Marketing» is the international marketing textbook by Vern Terpstra and Ravi Sarathy, published by Thomson Learning in hardcover (714 pages).
University textbook covering international marketing from start to finish: it begins with initial export operations, continues with entry into new markets, and reaches the strategic problems faced by large global corporations. The content is designed for advanced and postgraduate marketing courses.
This is the fifth edition, published in 1991 within the series «The Dryden Press Series in Marketing». The volume includes bibliographic references and indexes.
Aimed at students in upper-level and postgraduate marketing courses, as well as professionals in international trade.
