Promotion Management and Marketing Communications

Synopsis of Promotion Management and Marketing Communications

«Promotion Management and Marketing Communications» is the marketing manual by Terence A. Shimp and M. Wayne DeLozier, from Dryden Press in paperback.

Reference work on the management of promotion and commercial communication: it analyzes advertising, sales promotions and direct marketing and their place in organizational strategy.

Part of The Dryden Press Series in Marketing and includes bibliographic references and indexes.

Of interest to students and professionals in marketing, advertising and commercial communication.