Promotion Management and Marketing Communications

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Negocios y Economía

Promotion Management and Marketing Communications

Name: Promotion Management and Marketing Communications
Brand: Dryden Press
Price: 28.66 USD
Availability: InStock
ISBN: 9780030694141

by Terence A. Shimp, M. Wayne DeLozier · Dryden Press · tapa blanda · 652 pages

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4.2

652 pagesTerence A. Shimp, M. Wayne DeLozierDryden Presstapa blandaen1986ISBN 9780030694141

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Synopsis of Promotion Management and Marketing Communications

Este libro de Terence A. Shimp y M. Wayne DeLozier, publicado por Dryden Press en 1986, explora la gestión de la promoción y las comunicaciones de marketing. Con 652 páginas, el libro incluye referencias bibliográficas e índices, y forma parte de la serie Dryden Press en marketing. Cubre temas como publicidad y marketing directo, siendo una referencia valiosa en el campo de los negocios y la economía.

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Synopsis of Promotion Management and Marketing Communications

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