Introducción a la economía aplicada para el periodismo y la comunicación

Synopsis of Introducción a la economía aplicada para el periodismo y la comunicación

«Introducción a la economía aplicada para el periodismo y la comunicación», by Juan Carlos Morán Álvarez, is a 264-page paperback manual in Spanish.

Manual of applied economics for journalism and communication, with economic policy as its core. It explains fundamentals of demand, supply and market, aggregate economic activity, short-term policy and the international reality (globalization and European integration). Includes an appendix of practical exercises to work on each topic and assess learning.

First edition, published on October 22, 2015. Part of the Economía y Empresa collection from Ediciones Pirámide.

Aimed at students and teachers of journalism, communication and related degrees who need a foundation in applied economics.