by John Fiske · Routledge · tapa blanda · ISBN 9780415046725
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This book is an introduction to the field of communication studies. In this second edition, John Fiske examines the two main schools of thought in communication: communication as encoding, transmission, and decoding of messages, and communication as the generation of meanings. The book includes bibliographical references and an index.
John Fiske was an American philosopher and historian. He was heavily influenced by Herbert Spencer and applied Spencer's concepts of evolution to his own writings on linguistics, philosophy, religion, and history.
