by Marta Belmonte Caso, Aleix Gabarre Fibla · Editorial UOC, S.L. · tapa blanda · ISBN 9788497887861
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This book, 'Investigació de mercat: Una mirada integradora', explores market research from an integrative perspective, combining contributions from psychology, sociology, and economics. Aimed at professionals and students, this manual from Editorial UOC offers an updated theoretical and practical view on how to understand consumer expectations and market dynamics.
