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La Actividad Publicitaria en Internet
4.3
TecnologíaISBN | 9788478973521
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Product details
Pages: 168 pages
Author: Montserrat Lavilla Raso
Publisher: RA-MA S.A. Editorial y Publicaciones
ISBN: 9788478973521
Format: tapa blanda
Language: es-ES
Release date: 21/4/1999
ISBN: 9788478973521
Synopsis of La Actividad Publicitaria en Internet
Este libro explora la aplicación de Internet en la política de marketing mix, observando su configuración como soporte publicitario del futuro. Se presentan los nuevos formatos de publicidad en la red, su creatividad, tarifas y efectividad, así como sus posibilidades. El libro está escrito en español y es una guía para entender la publicidad en el entorno digital.
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