by Eric Bizot, Marie-Hélène Chimisanas, Jean Piau · Dunod · tapa blanda · ISBN 9782100534807
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«La Communication BTS 1re et 2e années» is the study manual by Éric Bizot, Marie-Hélène Chimisanas and Jean Piau (Dunod, paperback, 320 pages, in French).
Study manual for the French BTS Communication program, with 70 fact sheets to prepare for the exam. It organizes the subject into three blocks: managing the relationship with the advertiser (prospecting, selling solutions and suppliers), developing communication projects (messages, media, promotions and events) and operational monitoring (documentary, qualitative and quantitative studies).
Part of the «Tout en fiches» collection from Dunod; the edition is from 2010 and includes a foreword by Philippe Legendre.
Aimed at students of the French BTS Communication who are preparing for the exam, internships or their first job.
