by Joan Costa · Universitat Jaume I · tapa blanda · ISBN 9788461434763
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This anthology brings together the fundamental essays of the main founders and popularizers of the science of communication, information, public image, semiotics, and sociology. Through 17 selected texts, the book explores the theoretical foundations and the praxis of corporate and institutional communication management, becoming an essential reference for understanding the cultural DNA of our knowledge society. Edited by Joan Costa, the volume features key figures in the study of technological dissemination media, offering a deep and multidisciplinary insight into how communication shapes our contemporary reality.
