by Thomas Frank · EDICIONES ALPHA DECAY S.A · tapa blanda · ISBN 9788492837113
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The Conquest of Cool is an essay that examines the relationship between culture, counterculture, and modern consumerism. Thomas Frank analyzes how advertising and marketing have adopted elements of the counterculture to promote consumption, transforming rebellion into a tool of capitalism. The book offers a critical perspective on the evolution of consumer society and its impact on contemporary culture.
