
by Antonio Freije Uriarte, Inmaculada Freije Obregón · Desclée De Brouwer · tapa blanda · ISBN 9788433017284

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This book, written by Antonio Freije Uriarte and Inmaculada Freije Obregón, professors at the Deusto Business School, offers a comprehensive and systematic view of business strategy. The authors incorporate their extensive professional, teaching, and research experience, drawing on previous methodological developments and recent experiences marked by rapid decisions. The result is a renewed guide for making non-improvised strategic decisions, applicable both in its entirety and in individual modules. A valuable tool for the management of companies and institutions.
