by F. Casa, M. Casabó · Gestió 2000. · tapa blanda · ISBN 9788486582111
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«La franquicia» is the economic essay by F. Casa and M. Casabó, published by Gestió 2000 in paperback (126 pages, in Spanish).
It studies franchising as a marketing system and its evolution in the period after 1992. The work explains how this business model works, the strategies that support it, and its importance as a formula for business expansion, with a practical approach for the economic field.
Published in Barcelona in 1989, it falls within the business and economics category; its subtitle is 'Franchising'.
Intended for students and professionals in the economic sector interested in how franchises work and their strategies.
