by José Carmelo Lisón Arcal · Nivola · tapa blanda · ISBN 9788495599544
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«La globalización que nos quieren vender» is the sociological essay by José Carmelo Lisón Arcal, published by Nivola in paperback (128 pages, in Spanish).
The author, a sociologist and professor of social anthropology, argues that globalization is not only economic but also cultural. Proponents of neoliberalism present it as unique and inevitable, but alternatives based on other values exist; understanding its assumptions allows reflection and the search for solutions according to one's own principles.
It is number 5 in the Matices collection, from Nivola, and corresponds to the first edition, published in March 2003.
For readers interested in sociology, economics, and politics seeking a critical and cultural approach to globalization.
