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Second life
La industria de la televisión
by Ramon Colom · Editorial UOC, S.L. · tapa blanda · 144 pages
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Pages: 144 pagesAuthor: Ramon ColomPublisher: Editorial UOC, S.L.Format: tapa blandaLanguage: caRelease date: 1/1/2006ISBN: ISBN 9788497885140
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Synopsis of La industria de la televisión
La televisión es un medio de comunicación que genera grandes ingresos publicitarios y atrae a audiencias masivas. Este libro ofrece una visión interna de cómo se miden las audiencias, cómo se programan las parrillas de las cadenas y cómo se organizan las entidades y empresas del sector televisivo. Ideal para profesionales y estudiantes interesados en el funcionamiento interno de la industria televisiva.
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