by Lorenzo Vilches · Ediciones Paidós · tapa blanda · ISBN 9788475092416
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In 'La lectura de la imagen', Lorenzo Vilches explores how images in mass media are transmitted as cultural texts, influencing our perception of reality. The author analyzes the reception of these images, addressing the interaction between the creator and the viewer through the visual text. This book offers an analysis of cinematographic sequencing, the behavior of the image in television, and manipulation techniques in press photography, all within a comprehensive theory of image reading.
