by José Ángel Cortés Lahera · EUNSA. EDICIONES UNIVERSIDAD DE NAVARRA, S.A. · tapa blanda · ISBN 9788431316761
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«La estrategia de la seducción: la programación en la neotelevisión» is the essay by José Ángel Cortés Lahera, published by EUNSA in paperback (288 pages).
This work addresses programming in neotelevision and the strategies with which broadcasters seek to capture and retain viewers' attention. The study analyzes the resources and techniques used in content design and relates them to the radio and television industry and to communication studies.
The work is part of the Comunicación collection from Ediciones Universidad de Navarra. It includes bibliographic references.
It may be of interest to journalism and communication students and to professionals in the audiovisual sector.
