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La estrategia de la seducción
by José Ángel Cortés Lahera · EUNSA. EDICIONES UNIVERSIDAD DE NAVARRA, S.A. · tapa blanda · 288 pages
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Pages: 288 pagesAuthor: José Ángel Cortés LaheraPublisher: EUNSA. EDICIONES UNIVERSIDAD DE NAVARRA, S.A.Format: tapa blandaLanguage: es-ESRelease date: 1/1/1999ISBN: ISBN 9788431316761
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Synopsis of La estrategia de la seducción
En 'La estrategia de la seducción', José Ángel Cortés Lahera explora la programación en la neotelevisión. Este libro analiza en profundidad las estrategias de seducción utilizadas en la televisión moderna, ofreciendo una visión crítica y detallada de cómo se diseñan los programas para captar la atención del espectador. Con un enfoque en la comunicación y la industria de la radio y la televisión, el autor examina las técnicas y los métodos empleados para influir en la audiencia a través de la programación televisiva.
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