by Maxwell McCombs · Ediciones Paidós · tapa blanda · ISBN 9788449318696
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This book describes the role of the media in determining matters of public interest. Maxwell McCombs, a pioneer in agenda-setting research, presents a synthesis of scientific studies on how the media shapes public opinion. It examines the influence of the media on the issues we consider important and how they influence our perception of them. In addition, it explores the sources of media agendas, the psychological impact on the public's agenda, and the consequences on attitudes and behavior. This work is valuable for students of communication and political science, as well as those interested in the role of the media in public opinion.
