by Javier Celaya · Gestión 2000 · tapa blanda · ISBN 9788498751734
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«La empresa en la web 2.0» is the essay by Javier Celaya, published by Gestión 2000 in paperback (320 pages, in Spanish).
The arrival of Twitter, Facebook, LinkedIn or Tuenti changes social communication and also corporate communication. Listening to and conversing with customers on the social web forces a renewal of corporate culture; the challenges are deciding in real time, sharing knowledge, embracing user innovation and creating more transparent organizations.
New expanded and updated edition; includes two extra chapters, a prologue by Sebastián Muriel and a cut-out with the social media cheat sheet.
A guide for executives and business professionals who want to understand why the social web has entered corporate strategy and how to apply it.
