by Andy Stalman · Gestión 2000 · tapa blanda · ISBN 9788498754179
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In 'Brandoffon: The Branding of the Future,' Andy Stalman invites us to reflect on branding in the digital age. The author explores how companies and brands can interact and connect with the public in an online world, creating loyal communities and generating emotions through moving stories. This book offers a vision on the trends and needs of consumers and brands in the digital environment, highlighting the importance of fruitful communication and mutual benefit. Discover how Brandoffon (branding + offline + online) makes sense in this new reality.
