by George Ritzer · Editorial Ariel · tapa blanda · ISBN 9788434414143
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«La McDonalización de la sociedad» is George Ritzer's social critique essay, published by Editorial Ariel in paperback (256 pages, in Spanish).
Social critique essay analyzing how McDonald's chain principles —efficiency, calculability, predictability, and control— have spread to other areas of everyday life. Ritzer examines the growing rationalization of contemporary society and offers a balance of its advantages, problems, and risks.
First volume of the Ariel Economía collection. Translation by Ignacio Hierro of the English original «The McDonaldization of Society». Edition published in Barcelona in January 1996.
Suitable for sociology and economics students, as well as readers interested in social critique of contemporary life.
