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La McDonalización de la sociedad
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OtrosISBN | 9788434414143
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Product details
Pages: 256 pages
Author: George Ritzer
Publisher: Editorial Ariel
ISBN: 9788434414143
Format: tapa blanda
Language: es-ES
Release date: 23/1/1996
ISBN: 9788434414143
Synopsis of La McDonalización de la sociedad
Este libro de George Ritzer, publicado por Editorial Ariel, analiza la racionalización en la vida cotidiana, explorando cómo los principios de la cadena de comida rápida McDonald's se han extendido a otros sectores de la sociedad. Con 256 páginas, esta edición en tapa blanda ofrece una visión profunda de la sociología y la economía, examinando la influencia de la eficiencia, la calculabilidad, la predictibilidad y el control en la cultura contemporánea.
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About the author
George Ritzer
George Ritzer is an American sociologist, professor, and author who has mainly studied globalization, metatheory, patterns of consumption, and modern/postmodern social theory. His concept of McDonaldization draws upon Max Weber's idea of rationalization through the lens of the fast food industry. He coined the term in a 1983 article for The Journal of American Culture, developing the concept in The McDonaldization of Society (1993), which is among the best selling monographs in the history of American sociology.
Born in 1940191 titles published
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