by Jaime Rivera Camino, María Dolores de Juan Vigaray · tapa blanda · ISBN 9788473562256
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This book is a guide for both students and experienced professionals in the field of sales promotion. It offers a balanced treatment between theory and practice, providing a comprehensive understanding of this field of marketing. It explores the key variables and strategies to optimize sales promotions, becoming a valuable tool for those looking to improve their skills and knowledge in this area.
