by Antonio Caro · Celeste Ediciones, S.A. · tapa blanda · ISBN 9788487553844
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«La publicidad que vivimos» is Antonio Caro's essay on advertising, published by Celeste Ediciones in paperback (232 pages, in Spanish).
Antonio Caro analyzes advertising as a social and economic phenomenon, examines its role in everyday life and reflects on its relationship with marketing and commercial communication. The work invites readers to understand how advertising messages influence society.
The book was originally published on April 1, 1994 and falls within the field of business and economics.
A read for those interested in advertising, marketing and commercial communication.
