by Juan Luis Cebrián · TAURUS · tapa dura · ISBN 9788430602773
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«La red» is Juan Luis Cebrián's popular essay on new media, published by Taurus in hardcover (200 pages, in Spanish).
«La red» is a popular work commissioned by the Club of Rome that analyzes the meaning of the so-called digital society: the internet and new media can change how we work, have fun, relate and organize ourselves, and the book reviews both the hopes and the risks of navigating cyberspace.
The subtitle of «La red» is «cómo cambiarán nuestras vidas los nuevos medios de comunicación»; it appeared in 1998 in the Taurus Pensamiento collection.
«La red» is aimed at the general public, especially readers interested in the social effects of the internet and digital media.
Juan Luis Cebrián Echarri is a Spanish journalist and businessman, the co-founder of El País. He was CEO of Prisa, a Spanish media conglomerate, from 2012 to 2017, until ousted by Joseph Oughourlian.
