by Francisco Ayala · ISBN 9788423916542
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In 'The Rhetoric of Journalism and Other Rhetorics,' Francisco Ayala explores the persuasive techniques and strategies used in journalism and other fields of communication. With a prologue by Rafael Lapesa, this work analyzes how journalistic discourse is constructed and how it influences public opinion. Ayala examines rhetoric in various forms of communication, offering a critical and profound vision of the power of words and their impact on society.
Francisco Ayala García-Duarte was a Spanish writer, the last representative of the Generation of '27.
