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by Seth Godin · · Tapa blanda · 181 pages
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En 'La vaca púrpura', Seth Godin nos invita a transformar nuestro negocio diferenciándonos de la competencia. Este libro explora la importancia de la innovación y la creatividad para destacar en un mercado saturado, ofreciendo estrategias para crear productos y servicios que capturen la atención del público y generen un impacto duradero.
Seth W. Godin, also known under his pen name as "F. X. Nine", is an American author, marketing expert, entrepreneur, and a former dot-com business executive.
