by Doug Embleton, Stephen Hagen · Hodder & Stoughton · tapa blanda · ISBN 9780340567906
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Languages in International Business: A Practical Guide» is the practical guide by Doug Embleton and Stephen Hagen, published by Hodder & Stoughton in paperback.
The work analyzes how language and cultural barriers affect companies and professionals competing abroad, and why detecting them reveals market opportunities or risks. It examines the provision of language training and translation, and offers practical tools for designing an integrated, quality language strategy.
Collective work published on March 19, 1992, with a foreword by the Prince of Wales; 256 pages in English, ISBN 0340567902.
Aimed at managers, entrepreneurs and professionals operating abroad, and at those managing training or translation services.
