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Languages in International Business: A Practical Guide
by Doug Embleton, Stephen Hagen · Hodder & Stoughton · tapa blanda · 256 pages
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Pages: 256 pagesAuthor: Doug Embleton, Stephen HagenPublisher: Hodder & StoughtonFormat: tapa blandaLanguage: enRelease date: 19/3/1992ISBN: ISBN 9780340567906
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Synopsis of Languages in International Business: A Practical Guide
Esta guía práctica explora la importancia de los idiomas en el mundo de los negocios internacionales. Aborda las barreras lingüísticas y culturales que las empresas y los individuos enfrentan al competir en el extranjero, destacando cómo estas barreras pueden representar tanto amenazas como oportunidades de mercado. El libro ofrece consejos prácticos y herramientas para desarrollar una estrategia lingüística integrada y de alta calidad, ayudando a los lectores a tomar decisiones informadas en este campo crucial.
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